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SPAR, Inc. is a New Orleans advertising agency and design studio that offers creative marketing solutions to the most complex package design, advertising, and promotional problems. We work with you as a partner to give your product or service an identity, a voice, and a presence in the marketplace.


Successful brands are visible to the consumer and speak with a clear, consistent voice. The products and services you use are the ones you know and trust. This is the foundation of brand building. Our purpose is to help your consumers build awareness and trust in your brands. Your success is as important to us as it is to you.

Royal Canadian Small Batch Canadian Whisky

Royal Canadian is a well established brand of Canadian whisky. The brand owners wanted to release an upscale version to reach out to another market segment.

SPAR was given the task of designing the package with the requirement that it express the quality of the whisky inside. Made in small batches, the whisky in Royal Canadian Small Batch is indeed something special. It is limited in quantity and more expensive to make because of the process. The resulting product is of superior quality, more flavorful and smoother.

A tall slender bottle was selected for its wine-like appearance and heavy bottom, which would gave the package a very upscale look. Labeling was kept minimal to emphasize the rich color of the aged Canadian whisky inside. The brand’s crest is printed on the bottle by the applied color label (ACL) process in a light “frost” color for a subtle etched-glass effect. The branding also uses the ACL process but in a soft cream color. The over-all effect is one that suggests there is a very special Canadian whisky inside this package.

Silver ADDY Award 2011 New Orleans Ad Club