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Knowledge is power! Discover what others already know and how you can use that information to your advantage.

Intel Archive

  • Katrina Five Years Later - Some Thoughts
  • Packaging Goes High Tech!
  • Old Spice Commercials
  • Saints Win! Who dat?
  • It's that time again! II
  • It's that time again!
  • Wear Your Seat Belt!
  • How are you going to refuse a starving, three-legged cat?
  • Prospering in a Down Economy, Part 5
  • Halloween at SPAR


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Welcome to Intel

Posted on December 14, 2006 | Permalink

By Lane Casteix

You have landed in SPAR's Intelligence Section. This is where we post "intel" gathered by our "agents in the field" that will aid you in making informed decisions, concerning your marketing, advertising, and promotions. Intel will present commentary along with articles and links to articles found elsewhere on the web that are timely and contain important information you will find helpful.

Intel will be updated frequently, so bookmark this page and refer back here often for the latest information.

Katrina Five Years Later - Some Thoughts

Posted on August 26, 2010 | Permalink

By Lane Casteix

Five years after the event, Katrina still defines New Orleans in many ways. BUT ... life goes on, the city is recovering, people have come back and rebuilt homes and businesses. Today, you can go through some areas of the city and get the impression this Katrina thing was all Hollywood. It wasn't, let me assure you.

You can ride through other areas and discover not a lot has changed since the storm, except much of the damage is gone, picked up by FEMA, replaced by green space in the place of the death-gray left by the receding flood waters.

Down here in New Orleans, late August is a painful time, as the subject of Katrina invariably comes up in conversations, even though we suffer from "Katrina Fatigue" just as much as the rest of you do. As much as we would like it to go away, it won't, because it is etched into the soul of those of us who call this area home. But we get over the annual Katrina Funk by about the second week of September.

Since the State of Louisiana gives generous tax credits for movies made in the state, Louisiana, especially New Orleans, has become "Hollywood South". It is fairly common to have your neighborhood, your business, or your commute affected by a hoard of movie vans and blocked streets. We work around the inconvenience, because it brings revenue to the state, and it is kind of cool, actually.

Going back as far as I can remember, I can't recall any movie made in or about New Orleans being even remotely accurate in its depiction of the local culture. (Danzel Washington's Deja Vu made right after Katrina came close in a passing fashion.) That was true until HBO launched Treme, a series about post-Katrina New Orleans.

It received fair viewership outside of the local area, but here it has god-like status for those who have seen it and know the local culture. Treme has done a great job of nailing New Orleans and is worth watching. And the music is great! The first season is concluded, and a second season has been ordered. I have included a trailer for your viewing but be warned - STRONG LANGUAGE.


And then comes BP, attempting to top Katrina. That turned out to be not nearly as bad as we all thought. Do you realize just how large the Gulf of Mexico is? And did you know that ALL the spilled oil would not fill the Super Dome but about one seventh?! Did you know the Gulf floor naturally oozes about a super tanker of oil per year? Did you know the Gulf has natural microbes that feast on that oil? This has been like Thanksgiving and Christmas dinner rolled together for them! They can't even find the oil out there now! The worst seems to be over and I, for one, am eating whatever seafood I can get - and it tastes great. Had some boiled shrimp and blue crabs last Friday and a fried shrimp poboy Sunday!

The Gulf Coast is still in business. My family took our July vacation in Destin, Florida and enjoyed emerald green water and sugar sand beaches with only an occasional BP beachcomber passing by and looking bored.

New Orleans is not still flooded from Katrina, and the Gulf is not covered by a giant oil slick! We are open for business. There are actually more restaurants open now than before the storm, including just about all of the old favorites and several new ones destined for "old favorite" status.

Oh, and how 'bout dem Saints?!

So, come on down, have some seafood, drink some coffee, have a bignet and laissez les bon temps rouler!

Packaging Goes High Tech!

Posted on April 13, 2010 | Permalink

By Lane Casteix

Medea Vodka, an upscale vodka out of Holland, has introduced a striking new package that includes a programmable LED display on the bottle. You can create up to six personal messages with as many as 255 characters in each to play on the bottle.



And if you can't figure out how to use it, here are the handy programming instructions with a suggested application.


How to Program a Message on Your MEDEA Bottle from Medea Spirits on Vimeo.


Nice tag on that last vid!

Old Spice Commercials

Posted on March 18, 2010 | Permalink

By Lane Casteix

I haven't used Old Spice since I was a teenager (yes, a long time ago and another galaxy), but these commercials just might make me try it again. Not because of the messages, but because they are so darn well done!

Saints Win! Who dat?

Posted on February 8, 2010 | Permalink

By Lane Casteix

Monday morning and New Orleans is recovering from an all night party. Many schools and business are closed or experiencing high absenteeism.

I predicted a win for the Saints by 7 and missed by a half. They clearly showed they have what it takes to be world champions. In the second half of the game you saw the powerhouse Saints with their mojo back. It was an impressive performance.

The Super Bowl commercials were not as good as in years past but there were a few winners. if you want to see them all, Ad Age has them up for your viewing pleasure.

Who dat?!

It's that time again! II

Posted on February 4, 2010 | Permalink

By Lane Casteix

This time I am talking about the Super Bowl and its commercials.

This one is from our old friend Doritos and was "banned". Not too hard to see why.



Evidently this one from Doritos made the cut.



And here is Go Daddy's "banned" commercial Lola.



I didn't know Bret had recovered from the whoop-ass the Who Dats put on him.



And there will be more to come....

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